Environmental analysis

A reflected and proactive approach enables companies to adjust their market positioning to changing circumstances in the industry and market environment. Early identification of new or changing market conditions provides the basis for a successful strategic alignment.

mod21 helps to identify and evaluate framework conditions of the market environment, especially with regard to STEEP-analysis (social, technological, economic, environmental and political factors).

Environmental study


  • Forecast of economic developments and changes
  • Evaluation of political and cultural characteristics as well as environmental influences
  • Definition of early indicators
  • Change of legislation or social behavior

A product only works in cooperation with its environment…

Research results from mod21 are customized according to specific customer needs – both with regard to content and format. This enables the customer to directly include the results into their own process.

International Issues – Local Solutions!

International Market Research

mod21 can answer to issues on international markets locally with research experts from its international network. This means through mod21 you access to research partners in more than 40 countries, covering more than 100 countries worldwide.

… your benefits offered by mod21

  • Reduced inhouse workload thanks to additional external capacity
  • Industry knowledge beyond your own market
  • View from the outside delivering supplementary insights
  • Prompt personal assistance on demand by immediate request handling
  • Cost-effective due to streamlined research approach
  • Access to more than 1,000 national and international sources as well as to local research partners worldwide

Competitive Intelligence

marketing intelligence on demand