Trend analysis

Upcoming trends and innovations can lead to the substitution of existing products or services. The identification of trends at an early stage enables companies to react to technological changes in time and to develop new products or services accordingly.

mod21 identifies new trends and monitors innovation activities even outside of the known markets and competitor environment. This gives you the chance to recognize risks and opportunities in time.

Trend analysis


  • Usage habits and wishes of young people in Europe concerning car infotainment
  • Future developments in building automation, in particular HVAC applications
  • Identification of product trends for industrial trucks at an intralogistics exhibition
  • Areas of application of adhesive tapes in batteries – today and tomorrow

International Issues – Local Solutions!

mod21 can answer to issues on international markets locally with research experts from its international network. This means through mod21 you access to research partners in more than 40 countries, covering more than 100 countries worldwide.
International Market Research

See the trends coming up…

Research results from mod21 are customized according to specific customer needs – both with regard to content and format. This enables the customer to directly include the results into their own process.

… your benefits offered by mod21

  • Reduced inhouse workload thanks to additional external capacity
  • Industry knowledge beyond your own market
  • View from the outside delivering supplementary insights
  • Prompt personal assistance on demand by immediate request handling
  • Cost-effective due to streamlined research approach
  • Access to more than 1,000 national and international sources as well as to local research partners worldwide

Competitive Intelligence

marketing intelligence on demand